Argentine Football Association (AFA) teams with Verofax to offer AI Experiences to Fans
Transforming Fan Passion into Brand Influence
Leandro Petersen, Chief Marketing Officer of AFA, said: “Our partnership with Verofax opens a new chapter for AFA. Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth.
It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with our global AFA fan base.”
A new chapter for AFA:
Verofax CEO Wassim Merheby, Argentina Head Coach Lionel Scaloni and AFA Marketing Chief Leandro Petersen launching Vamos Argentina in Miami.
Wassim Merheby, CEO of Verofax, added: “AFA is pioneering official GenAI experiences as a new channel for brand sponsors.
By training AI engines on players, we deliver authentic AI-powered experiences featuring sponsors’ brands at a fraction of the cost of traditional approaches.
With over 100M AFA followers, 250-500M match viewers and 900M combined player followers, Vamos Argentina offers unprecedented reach and engagement.”
Targeted, Scalable, and Measurable
Live demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements – ready for instant sharing.
Each post carries sponsor branding, amplifying authentic fan-driven content across social networks.
Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing.
Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement.
